PURE NEW ZEALAND ARTESIAN WATER

EARTH
JUICE

Watering the world, one well at a time.

Earth Juice, product of New Zealand Premium, recognises the needs
of vulnerable African communities and provides them with access
to clean and safe drinking water. A portion of each Earth Juice bottle will go towards sponsoring a water well in multiple African communities. This well is the ‘Heart’ in any rural village and creates
a hub of community and dignity for the village. Earth Juice will continue to support more water wells in line with the
New Zealand Muslims Association.

European Market

Revenue in the bottled water segment amounts to US$74.75bn in 2023. The market is expected to grow annually by 3.34% (CAGR 2023-2027). The European market is made up of 5 major water bottling companies Nestle SA, Coca-Cola, Danone SA , PepsiCo, Inc. and Gerolsteiner Brunnen Gmbh & Co. Kg.
A prime factor contributing to the market growth in the European market, is the increasing consumer concerns in regarding the consumption of contaminated tap water. Alongside, quality regulations play a pivotal role in boosting consumer confidence in the bottled water market in Europe. This flaw in the market is a key opportunity for Earth Juice to be introduced with a unique selling proposition being New Zealand’s premium, pure and artesian water, while adding functionality with a premium reusable packaging design.

Foreign Ownership

Foreign ownership is extremely common in the water bottling industry. Due to the ‘New Zealand Pure’ green, clean and earthly image, New Zealand water has been particularly popular to the Chinese market for the last 10 years. The New Zealand Pure is 100% family owned. While the cost to set up a water bottling plant depends on many factors, including the nature of the water source, location, type and capacity of the plant, a typical large-scale operation will cost between $10 million and $40 million to establish.

Exports

New Zealand exports a relatively small amount of bottled water – approximately 27.9 million litres every year. The largest market for New Zealand bottled water is the United States, followed by China, Hong Kong and Australia, the middle eastern and European market hasn’t been focused on, the competitors hasn’t focused on those markets and leaves bug opposites . New Zealand is a small exporter of water on the world stage, making up just 0.3 percent of the world’s bottled water export market.

UAE Market

Revenue in the bottled water segment is forecasted to make US $252.30m in 2023. The UAE is made up of 5 major water bottling companies Masafi, Agthia, Al Ghadeer, Pepsi and Oasis. The key factor that drives the demand for bulk packaged water is the convenience that packaging offers by allowing people to eliminate the usage of hundreds of smaller bottles each day. Earth Juice has taken this into consideration, and has formulated sleek premium designs that can refresh consumers with New Zealand pure water, be reused if necessary to eliminated waste, and be sustainably recyclable. A key opportunity for Earth Juice in the U.A.E. market would be the countries growing hospitality sector. The country is not only a major tourist hub, but also a rapidly emerging business destination for people around the world. This brings in hordes to the country each year, which has been helping its hospitality sector grow. Hence, with more people coming in and hotels being constructed, the demand for packaged drinking water will rise.

WHERE DOES THE WATER BOTTLING
INDUSTRY STAND TODAY?

The New Zealand water industry is dominated by six major producers, who hold a combined market share an excess 80 percent. We are aware that New Zealand pure is one of only 22 resource consents that have been granted for the sole purpose of water bottling.